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Happy Monday, Longmont! And happy Cabrini Day! For those who are out of the loop on Colorado state holidays, Cabrini Day was established in 2020 when Gov. Jared Polis signed a bill declaring the first Monday of October to honor the Catholic saint & humanitarian and provide a long sought-after replacement for Columbus Day. All state offices are closed and all of the sudden, I wish I worked for the government.

About St. Frances Xavier Cabrini: She was an Italian-born nun who came to Colorado in 1902, established an orphanage and school in Denver for children whose fathers died in mining accidents, later started a summer camp for orphans in Golden, where she reportedly discovered a spring on land thought to be waterless. We must learn her secrets.

Today — NextLight’s imperialist internet journey, the rec center’s pool upgrades are complete, and the guy who caused a hotel explosion in Longmont returns to court.

Let’s dive in.

TOP STORY
🌎One-third of Longmont still isn’t using NextLight. How the ISP is planning to bring them aboard

Courtesy: NextLight, City of Longmont

Earlier this year, NextLight was named the best overall internet service provider in the nation, awarded best pricing in internet, and earned a near-perfect likelihood-to-recommend score. Yet, thousands of homes and businesses in Longmont aren’t using it.

During budget discussions with Longmont City Council, NextLight Executive Director Valerie Dodd made her case for the award-winning internet service provider’s place in the 2027 budget.

Dodd says the city-owned ISP has 29,910 subscribers, equal to about two-thirds of Longmont’s homes and businesses. In fact, NextLight has already exceeded its 2026 goals for subscriber growth. Despite strong numbers, Dodd says there’s a lot of business left to acquire. But success is not so simple:

  • Nearly 7,100 Longmont premises once had NextLight, but are now inactive. This is where marketing efforts are focused most intensely since no capital expense is required and installation is easy. Dodd says these former customers can come back into the light reactivate service in less than a day.

  • Nearly 4,100 Longmont premises are currently not fiber-enabled — a necessity for the NextLight brand. Doing so requires a significant capital expense, not to mention in many places, an access agreement is needed as well. Dodd says her team is currently working to make ground in this sector.

  • Nearly 7,500 premises are fiber-enabled but are yet to ever experience NextLight. This, too, requires some capital expense, but since they’ve been eating their beans, the cost is a much lighter burden.

Step into the light:

But NextLight has a familiar obstacle working against it: cost of living. Dodd says both revenue and subscribers are growing…but growth is slowing. NextLight loses about 10% of its customers every year, but not because they’re switching to a competitor. Rather, they’re leaving Longmont altogether to seek a cheaper place to live.

Still, there are some people moving into Longmont. That’s key clientele but historically, brand awareness for newcomers has proved elusive. Councilmember Alex Kalkhofer questioned Dodd on how she plans to ameliorate anonymity.

  • Digital marketing: Dodd says they’re maintaining a “very robust” digital marketing campaign which utilizes geotargeting and search engine optimization to find prospective immigrants.

  • Move to Main Street: City Manager Harold Dominguez and Dodd teased plans for NextLight to become one of the new tenants in the 1st and Main redevelopment project.

  • Partnering with utilities: Dodd says Longmont is working to implement a “Welcome Kit” for new residents, which features NextLight and Longmont's other utilities.

The cost of internet in Longmont, on the other hand, is another field where Longmont sets itself apart. As a not-for-profit ISP, NextLight’s average revenue per unit is $66. The average for the ISP industry is between $68-$74.

But tech is an increasingly unpredictable industry. Dodd cautioned city council that the explosion of data centers and A.I. are causing chip shortages and network equipment costs to rise.

Fun fact:

4% of NextLight’s revenue goes back to city coffers. The grand total amounts to roughly $1 million that goes back into the community, according to Dodd.

Headlines
3 Big Things

Courtesy: City of Longmont

Pool upgrades unveiled at Longmont Rec Center: After a several week delay and nearly two months of construction, LRC’s leisure pool, including the lazy river, water slide, and an all-new interactive play feature, are open to the public. Upgrades include three water slides, a spray play area, interactive water tables and a toddler-friendly space. LRC will host a grand opening to celebrate the improvements on Saturday at 11 a.m. where there will be a ribbon-cutting, snacks, bubbles and more.

Leon Gladwell returns to court: The man responsible for a September 2020 standoff and explosion at a Residence Inn in Longmont will make an appearance in Boulder County District Court tomorrow. Gladwell plead guilty to first-degree arson on July 31 and is now awaiting sentencing, which is expected to be handed down this week. He faces up to 32 years in prison. No one was injured or killed in the incident.

Longmont High football is undefeated no more: Friday night, Longmont suffered its first official loss of the season after falling to Frederick in a 22-19 nailbiter, despite a two-touchdown performance from junior quarterback Tanner Reed. Longmont had lost earlier in the year to Sand Creek, but the loss was reversed after the Scorpions discovered one of their players was ineligible during the game. Sand Creek self-reported the finding to CHSAA who vacated the two of the school’s wins. Honesty is the best policy, right?

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High School Sports
Prep athletics roundup

Longmont

Football (5-1, #14): Lost v. Frederick 22-19. Next game @ Roosevelt on Friday.

Volleyball (4-8): Won v. Silver Creek 3-1. Next game @ Holy Family tomorrow.

Soccer (1-6-2): Lost v. Holy Family 1-0. Next game @ Centaurus tomorrow.

Silver Creek

Football (2-4, #16): Lost v. Timnath 42-14. Next game @ Skyview on Friday.

Volleyball (4-9): Lost v. Eagle Valley 3-0. Next game v. Frederick tomorrow.

Soccer (4-3-2, #12): Won v. Niwot, 1-0. Next game @ Monarch tomorrow.

Skyline

Football (0-6): Lost v. Thompson Valley 28-21. Next game @ Greeley Central on Friday.

Volleyball (7-5): Lost v. Mountain View 2-0. Next game v. Skyview tomorrow.

Soccer (3-3-4): Lost v. Adams City 3-1. Next game v. Aurora Central tomorrow.

Key: Sport (win - loss, ranking (if in Top 25)): most recent result. next scheduled event.

Events
Happening this week

Callahan House Video Release Party: You’ve heard of it, kind of know what it is, but definitely can’t explain it. Your chance to change that is this Thursday when Tend Studio hosts a watch party for a new video highlighting the history of the Callahan House and how it serves the community today. Enjoy a happy hour reception with snacks and drinks prior to the viewing, and a discussion panel afterwards.

Boys Golf State Championship: Three Longmont golfers take their shot at a high school state title today. Longmont High School’s Wyatt Bogue and Jayson Mitts tee off at 9:20 a.m. and 9:30 a.m., respectively. Skyline High School’s Zack Lacrosse starts swinging at 10:10 a.m. Catch all the action at Lone Tree Golf Club.

Hard-to-Recycle Event: Trying to get rid of that 40-year-old box TV in your basement? Starting today, for the next two weeks, Green Girl Recycling is helping locals recycle printers, keyboards, mattresses, DVD players, stereos and all the other recyclables you’re tempted to toss in the trash. To sweeten the deal even more, you can recycle several items for free. Learn more here.

Last Call

  • Today’s Longmont weather forecast predicts a sunny day with a high near 90 degrees and a low around 57 degrees, per the National Weather Service.

  • Gas prices continue to trickle down. The average cost for a gallon of gas in the Longmont-Boulder area is $4.16, according to AAA. That’s about 20 cents less than a month ago.

  • Longmont Public Library will be closed tomorrow for an all-day staff training.

  • Today is your last chance to place an order for Amazin’ Glazed Donuts’ surprisingly popular cabbage burger.

  • Bearded Brewer returned a familiar favorite brew to its taps: its American Lager.

  • Verity, a new movie starring Anne Hathaway, ran away with the top spot in the weekend box office, while Tom Cruise’s Digger floundered, facing up to a $150 million loss. Cruise needs your support more so now even than when Lions for Lambs came out. Check Regal Village at the Peaks showtimes here.

Until next time,
The Longmont Brief

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